Kewpie Doll is a symbol of cuteness, originated in the United States. The origin of the name KPP is derived from the word "Cupid". With the cuteness of Kewpie, this doll is widely popular all over the world, including in Japan as well.
Toichiro Nakashima, the founder of our company, established Kewpie Corporation. He determined that the brand symbol of our company needed to be familiar and loving to customers. So he introduced the Kewpie doll as a brand symbol.
Since then, we have used "Kewpie" as the company name to present day.